Hoosier Racing Tire Company was established in 1958 and is a proud American manufacturer of high-performance racing tires. The company was founded by Robert “Bob” Newton and Joyce Newton, a husband-and-wife team whose shared passion for motorsports led to the creation of one of the most respected racing tire brands in the world.
Hoosier Racing Tire Company is headquartered in Lakeville, Indiana, USA, and has grown from a small operation into a global leader in racing tire production.
Hoosier is widely recognized for supplying tires to a broad range of sanctioned racing series and competitive events. Over the years, the company has supported major organizations such as NASCAR, SCCA, ARCA, IMCA, IHRA, CRA, WISSOTA, AIS, Grand-Am, and the Lucas Oil Late Model Dirt Series. Today, Hoosier is regarded as the largest racing tire manufacturer worldwide.
The company was founded with a clear purpose: to create tires specifically engineered for racing. Bob Newton was dissatisfied with the performance of standard street tires used in competition and believed racers deserved better. In 1957, Bob and Joyce Newton began experimenting with tire design by retreading street tires and applying softer rubber compounds to improve grip and performance on the track.
This early innovation laid the foundation for Hoosier’s racing-focused philosophy and commitment to continuous improvement. From grassroots racing to professional motorsports, Hoosier continues to deliver tires built for speed, control, and competitive excellence.
At The Tire Shoppe & Auto Mechanic Repair in Ferndale, MI, we proudly offer Hoosier Racing Tires, along with expert guidance to help racers choose the right tire for their specific track and performance needs.
Hoosier Racing Tire Company continues to lead the racing tire industry with purpose-built designs for competitive motorsports. One of Hoosier’s most popular modern racing tires is the Hoosier A7, a track-only and autocross-only racing tire engineered for maximum grip and precision.
The Hoosier A7 is designed for autocross, hill climb, and time-trial competitions, where rapid response and ultimate traction are critical. This tire delivers outstanding performance in dry racing conditions, offering sharp handling and consistent lap times for competitive drivers.
Another standout from Hoosier is the Radial Wet H2O, a racing tire specifically developed for wet track and autocross conditions. This tire is ideal for road racing and autocross events in moderate to heavy rain, where traction and control are essential.
The Radial Wet H2O uses an oil-free aromatic wet-weather tread compound that maximizes grip on wet surfaces and helps maintain consistent lap times. It is designed for durability and improved tread life in rainy conditions, outperforming many standard wet-weather racing tires. However, like most racing compounds, it should not be used in temperatures below 32°F.